The literacy rate in Japan is one of the highest in the world, and Japanese consume loads of books, magazines, and newspapers, etc. Partly this is because public transportation is fantastic and most people read while taking the train to work. It's hard to read while driving to work in places like the USA, I suppose. Anyway, I was standing on the train today when my peripheral vision notice something that looked familiar. (This was my mammalian brain at work I guess, which is always scanning and asking: Will it eat me? Can I eat it? Is it a potential sex partner? Have I seen it before?) The man in the middle was reading the Japanese translation of Presentation Zen -- I notice the photo in the book. I know that the books have been big best-sellers in Japan, but I had never seen anyone reading a book I wrote before in the general public. It was kind of a weird feeling to stand in front of someone who was reading something I wrote. I wanted to ask how he liked the book, but I did not get the chance; he was putting sticky notes to mark pages and looked engrossed the entire time so I guess he liked it. With full color and loads of images, it is a very unusual business book in Japan