I'm a big fan of Zappos and their CEO Tony Hsieh who was at TED in Long Beach earlier this year. I love companies that focus on the employees. Do that well and great customer service should follow in a way that is natural and sincere. See the post by Robert Scoble "What San Francisco/Silicon Valley can learn from the Twittering company: Zappos." And watch this Nightline piece below. So many lessons here. Inspiring.

 http://scobleizer.com/2009/04/23/learn-from-zappos/